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Unleashing Your Inner Stoic
A Healthier Approach To Your Fashion
Welcome FF’s!! I hope your week is off to a good start. If so, it’s about to get better with this newsletter. If not…..it’s about to get better with this newsletter ;-) This weeks article is very personal to me. I have never been super public about the fact that I practice stoicism in my life. For some reason, lately, I feel compelled to reveal more. Maybe because I think the way most people look at fashion desperately needs to change. And if you want change…well…you need to take action.
Unleashing Your Inner Stoic: A Healthier Approach To Your Fashion
When I first started my career in fashion, I was intoxicated by the world of fast moving trends, the constant movement and the whirl wind of new pieces and collections. Towards the end of my career in fashion, before I exited to be a videographer, I was exhausted by it.
It took me a good year to detox from it. As a new found minimalist I thought I never wanted anything to do with fashion ever again. Meaning I had embraced my minimalist style of only classic minimal pieces and was no longer bringing in anything with a statement or any sign of a trend (which was very unlike me, especially as you know me now). I got rid of my Vogue magazines, unfollowed all my favorite brands and stylists on social media and swore off going into retail stores.
When I decided I wanted to start a YouTube channel I went through all sorts of topics I wanted to speak to. But in the end my husband said something that made the most sense…”you need to speak to what you know, where you feel you can add true value”….and that was fashion. So reluctantly I entered back into the world of fashion.
In beginning I didn’t know which box to tick, which fashion category I should be a part of. In this time my minimalist lifestyle eventually led me to reading up on the philosophy of stoicism. It made me rethink my approach to my channel and fashion in general. Then realizing fashion is within my control (such a stoic thing to say) and I can decide how I want to approach it and express it. And so can others. So came my new underlining “stoic” approach to my channel, helping others find their control in fashion.
I’ve never actually said this out loud to anyone before because as a stoic you work stealthily behind the scenes on your own practice. However, I found I can apply a lot of the stoic principles to have a healthier relationship with my personal fashion and my own self confidence. So I now feel it’s my responsibility to share that with others to help in their growth as well..
5 years later, after starting my new relationship with fashion because of my YouTube channel, I find that I love it more than I ever did before. Now understanding it more from a grounded perspective that makes me appreciate it in a whole new way. Sort of like any good relationship there can be a toxic version or one of growth. So here are some of my favorite stoic inspired approaches I like to take when it comes to my fashion relationship:
Mindful Awareness
At the heart of stoicism (and so many practices) lies mindfulness—the act of being fully present in the now. But how can we apply this to our personal style? Mindful wardrobe curation. Instead of impulsively grabbing at whatever piece strikes your fancy in a fleeting moment, hit the pause button. Does this item truly make sense for you? Does it align with your values? When I make a fashion choice that is a conscious one it helps me to curate a collection instead of just collecting clothes.
Embracing Minimalism
You’ve heard me say it a thousand times, less is more. It’s the minimalist mantra. Simplicity and minimalism can help us hone in on what truly matters. We can adopt this approach for our wardrobes by decluttering and investing in timeless, versatile pieces of high quality. Then maintaining that by using mindfulness. This gets rid of the noise and distractions in our closets. Allowing for our true style to be apparent and accessible always.
Inner Harmony
I know, sounds cheesy, right? Well stoics believe that happiness is an inside job, independent of external circumstances (you should hear about some of the examples of people with some serious messed up external circumstances finding inner happiness. You’d never complain about your life again). Let’s take this nugget of wisdom and apply it to our personal style. Instead of dressing to impress, let’s dress to express (I know, again with the rhyming). Our style then becomes a reflection of our inner self. Rather than an unauthentic copy of someone else’s. Nothing wrong with pulling inspiration from others. But it should always go through the filter that is our own inner translation to make it authentic to ourselves.

Gaelle Marcel on Unsplash
Practicing Gratitude
Something that should be practiced in every aspect of life. Another stoic practice is negative visualization which helps in gratitude. Picturing if something you have was gone tomorrow. Or recognizing that there are so many others that have so much less than you. Let’s sprinkle this sense of appreciation over our wardrobe. Revisit your closet with fresh eyes, breathe life into forgotten pieces, and create new ensembles with an appreciation of what you have in your closet. The result? Reduced consumption, increased creativity, and contentment right here in the present.
Resilience is key
Do you remember me talking about wearing things that scare you for a week? This is something to help practice resilience to others judgement and your own self consciousness. Because once you push past that, you’re free and resilient. So, explore new styles, step out of our comfort zone, and become adaptable. By embodying resilience, our style will evolve and mature, just like us.

Max Komthongvijit on Unsplash
Now, I’m not saying you have to suddenly become a stoic over night to implement these things into your life. Only that you can create a healthier approach to fashion by using some stoic principles like introspection, authenticity, and mindfulness when making your choices. It will elevate your personal style beyond fleeting trends and toxic advice.
So, there it is my friends. My biggest confession….I’ve been subliminally feeding you stoic advice through my channel. Now unleash your inner stoic and rebuild your relationship with fashion….she’s such a lovely friend ;-)
Quick Tips to Unleash Your Inner Stoic
Daily Reflections: Start each day with a stoic quote or thought. This will inspire mindful decisions, including your wardrobe choices, throughout the day.
Capsule Wardrobe Experiment: Try creating a capsule wardrobe, limiting yourself to 33 items for 3 months. This can help you experience stoic minimalism and understand what clothing pieces are truly essential to you.
Style Meditation: Spend a few moments each morning visualizing your ideal self, including how they dress. This practice can guide you to align your style with your true self, promoting inner harmony.
Gratitude Journal: Keep a style gratitude journal. Write down what you love about each piece in your wardrobe and how it makes you feel. This practice can foster a deeper appreciation of your existing clothing and reduce the urge for excessive consumption.
Style Challenges: Set style challenges that push you outside your comfort zone, such as wearing an unusual color or pattern. This embodies the stoic principle of resilience and opens you up to new style possibilities.
Favorite Fashion Finds
A few things I am loving this week:
ADAY Like a Boss Pullover
In the spirit of talking about when I first started my channel. ADAY was one of the first brands I reviewed in my first few videos. I love that this brand is not conforming to a box either. Creating their own direction but inspired by timelessness as well. Perfect juxtaposition.

Rag&Bone Vintage Bermuda Shorts
Again, one of the first brands I reviewed on my channel. I've always admired them because of their steadfast commitment to craftsmanship. I get giddy about well made garments and anytime I've ever handled theirs, I'm very giddy. Also, I just talked about Bermuda shorts in Sunday's video so thought I'd share these because I looooove them.

Everlane Daytripper Shirtdress
Everlane was the first brand who gifted me something. I think I had 250 subscribers at the time and they gifted me a long puffer coat. I was so excited because at the time it was my favorite brand because their initiatives and aesthetic aligned with me perfectly. It also meant a lot that they supported my channel at such an early stage. I will forever remember that, even when I have 250,000 subscribers ;-)

Something That Inspired Me
Style, to me, is an extension of one’s personality, a kind of self-expression which is very personal. It is an expression of your moods, your personality.
Your Weekly Homework
Don’t worry, I’m not recruiting you all to the stoic camp ;-) But now that we’ve delved into how stoicism can enhance your personal style, it’s time to put theory into practice!
This week, identify one area in your style approach where you can implement a stoic principle. This could be practicing mindfulness while choosing your outfits, embracing minimalism by decluttering your wardrobe, or expressing gratitude for the clothes you own. Pick at least one to implement and write down your experiences and any changes you notice in your sense of style and overall well-being.
Track I Am Enjoying
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Dear Fashion Friends,
I think that phrase, Fashion Friends, carries more weight now doesn’t it. We are all Fashion Friends of course. But also fashion is our friend and she deserves a respectable approach. I don’t know, hopefully I’m not getting too deep with you or too serious. Let me know what you think of today’s newsletter in the comment section just below here (if you’re reading this in email click the “read online button” to find comment section). I look forward to expanding my dialogue with you, exploring new topics, and discovering fresh perspectives on the world of fashion. Thank you for being a part of this community.
Stay healthy, stay safe, love and support each other! xx
We’ll be chatting soon,
Emily
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